Engaging an audience: mobile surveys

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At MindMover, our surveys are designed with the end user in mind. Engaging respondents is a key part of getting the best possible data for our clients.

In the third part of this series of articles we are looking at the impact of mobile phones. With increasing numbers of people accessing surveys on these devices, platform optimisation is crucial.

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Engaging an audience: the human touch

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At MindMover, our surveys are designed with the end user in mind. Engaging respondents is a key part of getting the best possible data for our clients.

In the second part of this series of articles we will be talking about the survey “voice”. The right tone and alternative ways of phrasing questions can be huge factors in encouraging respondents to take part.

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Engaging an audience: motivation

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At MindMover, our surveys are designed with the end user in mind. Engaging respondents is a key part of getting the best possible data for our clients.

In the first part of this series of articles we are looking at motivation. Knowing what drives people to answer surveys allows us to access the widest respondent base possible.

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Voxpops: Humanising Data

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At MindMover, we are always looking for new ways to integrate modern technology into our research tools. We're excited to bring developments like Voxpops into the work we do for our clients.

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Asking the Right Questions

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At MindMover, we are keen to give our clients the opportunity to use the tools we have spent 18 years developing and improving as researchers and developers. Our software is designed to be very user-friendly and does not require programming or research experience.

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Research Team News

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We are excited to announce two promotions within the MindMover Research Team.

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The Graduate Rotation Scheme

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We are eager at MindMover to give new starters the opportunity to find their ideal role within Market Research. Our graduate rotation scheme aims to do this as efficiently as possible.

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New members of the MindMover family!

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We’re always excited to announce new members here at MindMover. We have two new faces in the office who we are thrilled to introduce to you today!

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Project Management Team News

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As our teams grow at MindMover, it is vital to have people on board who can step into expanded roles.

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Assisted self-serve – our middle ground of market research

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DIY research, as was mentioned in our last thoughtpiece, is an attractive prospect for many small companies looking to save on costs. However, outsourcing frees up company time and allows clients to pick the best outside resources. At MindMover, we’re looking for a healthy middle ground between the two options.

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DIY Research - the In-House Option

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Many businesses – both small and large – are increasingly moving into the area of in-house market research. Known as “DIY” research, it requires a thorough approach that can drive costs down and give companies more direct control, but runs the risk of suffering the drawbacks of not outsourcing. 

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MindMover is recruiting!

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Do you have a curious mind full of ideas? Are you a critical thinker with fantastic attention to detail? Are you looking for a workplace with a great team ethic and outstanding opportunities? MindMover is the place for you!

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MindMover’s Marathon Man

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One of our team members will be making a marathon effort to raise money for charity very soon!

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MindMover: the Social Office

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What is coming up on MindMover’s social calendar? David, our Communities Project Manager, has outlined our upcoming events, exploring how they are both helping the local community and developing a strong team ethic.

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Improving the Customer Journey

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Clients often want to understand how customers make their decisions. However, as most research is point in time, customers are unable to remember or identify the build-up of events that lead to making a choice. Here at MindMover, we have been working on the solution.

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iBeacons for Research

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Technology for market research is constantly evolving as we strive for a more accurate picture of consumer wants and needs. How do we gain an accurate picture?

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Election Introspection

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Members of our MindMover Community have been sharing their thoughts on the upcoming US Elections. David from MindMover's Communities team has been analysing how their views have changed over 2016:

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Generation Z

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How can today's 'Generation Z' help with market research? And just as importantly - how do we go about finding and engaging with them? Our Associate Director Catherine has some answers to these questions and we would like to share them with you!

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Table for One

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In recent years, dining alone has become a growing trend. But is it for everyone? David from MindMover's communities team has been asking members of our MindMover Connect community what they think, and how fast the solo-dining trend is truly catching on.

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Pride, Brands and Prejudice

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Do brands have a place at events such as Pride? What does the presence of corporate-sponsorship at such a celebration tell us about modern culture, and is such representation necessarily damaging to the integrity of important social movements? Lamberto from MindMover has been exploring these very questions:

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Food Nostalgia

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Why are many food/drink brands focusing on old-fashioned and nostalgic imagery in their advertising? What message does this send to consumers? Lamberto from MindMover has been analysing the reasons behind this and what a focus on nostalgia says about our modern culture.

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How Media Affects Our Lives

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The sheer amount of media in our lives can be overwhelming at times. Shree from MindMover's media research team has been looking into the effect it can have, and how MindMover can help companies understand the impact they have on consumers.

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