The sheer amount of media in our lives can be overwhelming at times. Shree from MindMover's media research team has been looking into the effect it can have, and how MindMover can help companies understand the impact they have on consumers.
How does media affect our lives?
Media plays an extremely important role in our day-to-day lives. It has the power to hugely influence our views while continually informing us of events all around the globe.
Most of us become aware of media from a very young age (for me, TV shows and Bollywood films were the earliest sources I remember existing). And nowadays the number of media sources has increased tenfold. In the 21st Century, news, magazines, and radio now all compete with the internet – which has opened up a staggering array of new media in its own right. It is inevitable that with these sources constantly growing and establishing, the influence of media in our lives will only continue to increase.
Coming from the country that hosts one of the biggest film industries in the world, I can certainly relate to the impact this all-influencing media has on all of our lives - some of these being positive and some very much negative.
Positive or negative?
Media has brought us closer to different parts of the world by informing us about what is happening around the world. It has helped to facilitate conversations and empowered people to both share their opinions and educate themselves. Increased awareness of products on the market has created a generation of ‘savvy shoppers’. News revolving around social issues has helped increase awareness and unite communities. Media has the power to both inspire and develop our own lifestyles.
However, being such a powerful tool in our lives, media can affect society in a negative way. A classic example of this is ‘blind imitation’, where more and more young people and children wish to imitate their media role-models without giving it much thought - be it Disney princesses or catwalk models.
An unhealthy lifestyle is another negative effect for many with media facilitating vast numbers of junk food adverts which are easily accessible at the touch of your finger.
Media combined with mobile technology has the power to be extremely addictive. This in turn has helped lead to the phenomenon of ‘information overload’ within society. As information is so easily accessible, we are often consumed by several different channels all at once - multi-screening to consume as much media as our attention spans can handle.
MindMover – making sense of the effect of media on consumers
With such a vast quantity of media available to consumers, it is important for companies to understand not only how media is impacting their own customers, but how their media can convey the ‘right’ messages and get noticed by the people they are trying to reach. Is their media empowering and enriching customers or just confusing them? The difference between positive and negative media is sometimes subtle indeed.
Here at MindMover, our media team aims to address these very issues for our clients. With over 10 years’ experience within media, we have gained huge expertise in understanding the impact of media upon consumers.
Over the years we have successfully explored different sources of media for our clients, interviewing consumers, from magazine readers to radio listeners, from TV viewers to newspaper readers. We aim to understand what interests’ different people and what gets their attention. Each day, we interview thousands of regular consumers through polls, forums, live chats and surveys. Our job is to understand how important media is to people, and what messages they take away from different content. As media continues to have the power to influence our lives, pulling the pieces together, we continue to help our clients build the bigger picture.
To find out more about how MindMover’s media team can help you, contact Shree Martin firstname.lastname@example.org or call: 44 (0) 203 176 0729