Engaging an audience: motivation



Motivation to take part in surveys comes in many different forms. When asking a respondent to take part in a survey, it is always important to ask yourself “Would I do this?” A survey is a two way conversation, and people are far more receptive when they feel valued.


There are several common types of survey motivation:



We can use our surveys to appeal to these motivating factors:

  • The interactive question types we offer give respondents something fresh and new.
  • Emphasising a sufficient reward for their help increases excitement and gives participants something to compete for.
  • Seeing people’s views reflected in stores and products is a powerful motivator.
  • Reassuring them that their views are important makes them feel more involved and we try to let our respondents know this as much as possible.
  • Asking entertaining questions keeps people interested and more likely to complete surveys properly.


All our data comes from the respondent. If they are bored, confused or unfulfilled, it has a huge impact on their enjoyment and their willingness to answer questions properly. Liars, speeders and pattern-answering can all be attributed to poor surveys. A motivated, valued respondent will help us get the best possible data for our clients.


David Rees is the Community Project Manager at MindMover Consumer Insight. To find out more about MindMover Connect and other research communities run by MindMover, email our team at hello@mindmover.co.uk or call 44 (0) 203 176 0729