Motivation to take part in surveys comes in many different forms. When asking a respondent to take part in a survey, it is always important to ask yourself “Would I do this?” A survey is a two way conversation, and people are far more receptive when they feel valued.
There are several common types of survey motivation:
We can use our surveys to appeal to these motivating factors:
All our data comes from the respondent. If they are bored, confused or unfulfilled, it has a huge impact on their enjoyment and their willingness to answer questions properly. Liars, speeders and pattern-answering can all be attributed to poor surveys. A motivated, valued respondent will help us get the best possible data for our clients.
David Rees is the Community Project Manager at MindMover Consumer Insight. To find out more about MindMover Connect and other research communities run by MindMover, email our team at firstname.lastname@example.org or call 44 (0) 203 176 0729